A dark, cinematic home for a reel that already speaks for itself
A Mumbai production house that shoots for Disney, Viacom18, Star and Zee needed a website with the same restraint as its work. We built one from scratch.
- Client
- Adamas Films
- Engagement
- Website design & build
- Sector
- Film, television and brand production
- Services
- Website Design & Build
- Location
- Mumbai, India
The client
Adamas Films is a Mumbai-based production house founded by Aditya S. Chopra, producing television commercials, brand films, promotional campaigns and show packaging for entertainment networks and corporate clients. Its client list spans Disney, Viacom18, Discovery, Star and the full Zee network (Zee Café, Zee5, Zee Cinema, Zee Zest), alongside &flix, &privé HD, FashionTV and corporate clients like Prescon: work built for audiences who judge a production house in the first three seconds of a video, not a paragraph of copy.
The challenge
A production house's real case study is the work itself: a 55-second promo, a stop-motion TVC, a brand film. The website's only real job was to get out of the way of that footage while still proving, instantly, that the studio behind it plays in the same league as the broadcasters and brands on its client list. That is a narrower brief than it sounds: most portfolio sites either bury the reel under agency-speak, or strip out enough context that the work loses its frame.
The build
- 01
Structure first
Information architecture
- 02
A frame that disappears
Visual design
- 03
One page per project
Build
The website
In summary
Adamas Films did not need a website that argued for the studio; the client roster and the reel already do that. What it needed was a site with the same discipline as the work: full-bleed, unhurried, letting a 55-second cut do what no paragraph of agency copy could. That is what got built.
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