Quiz
Competitor Threat Estimator
Answer three questions about your main competitor. We score it with a fixed weighted matrix, no scraping, no guessing.
What this check actually measures
You already have a gut feeling about which competitor actually threatens you. This quiz replaces the gut feeling with a fixed, published weighted matrix: you answer three honest questions about their online presence and get a score built from public-facing signals, not from scraping their site or guessing at numbers we cannot see.
- Online visibility signals: How visible they are in the channels that matter for your category: search presence, review volume, social activity.
- Weighted, not averaged: Each signal counts differently toward the final score, reflecting which factors correlate more with real competitive threat.
- Self-reported inputs, labelled honestly: The score is only as accurate as the answers you give; we do not independently verify a competitor’s numbers.
- No scraping, no guessing: We never pull data from a competitor’s site without their knowledge. Every input is something you already know or can look up in a minute.
Example in Action
98% of consumers read online reviews for local businesses before deciding whether to trust them, per BrightLocal’s Local Consumer Review Survey, one of the signals this estimator weighs most heavily.
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