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Quiz

Competitor Threat Estimator

Answer three questions about your main competitor. We score it with a fixed weighted matrix, no scraping, no guessing.

1. How often does your main competitor publish content or post on social?
2. Are they running paid ads (Google or Meta) right now?
3. How does their website compare to yours?

What this check actually measures

You already have a gut feeling about which competitor actually threatens you. This quiz replaces the gut feeling with a fixed, published weighted matrix: you answer three honest questions about their online presence and get a score built from public-facing signals, not from scraping their site or guessing at numbers we cannot see.

  • Online visibility signals: How visible they are in the channels that matter for your category: search presence, review volume, social activity.
  • Weighted, not averaged: Each signal counts differently toward the final score, reflecting which factors correlate more with real competitive threat.
  • Self-reported inputs, labelled honestly: The score is only as accurate as the answers you give; we do not independently verify a competitor’s numbers.
  • No scraping, no guessing: We never pull data from a competitor’s site without their knowledge. Every input is something you already know or can look up in a minute.

Example in Action

98% of consumers read online reviews for local businesses before deciding whether to trust them, per BrightLocal’s Local Consumer Review Survey, one of the signals this estimator weighs most heavily.

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