Calculator
Funnel Leak & ROI Calculator
Transparent scoring, no black box: your numbers against a healthy 3% conversion benchmark, live as you move the sliders.
Leaked revenue = (traffic × 3% × order value) − (traffic × your rate × order value). Leaked profit = that gap × your margin. The 3% figure is a general benchmark and the margin is self-reported; neither is a guarantee for your business.
Revenue leaked
₹4,32,000/mo
Profit leaked
₹2,80,800/mo
Revenue shows the size of the gap versus a healthy 3% conversion; profit shows what that gap is actually worth after your margin. Move the margin slider alone and only the profit figure changes, which is correct.
What this check actually measures
Traffic without conversion is just a number on a dashboard. This calculator does not scan your live site, it takes the visitor and lead figures you already know and shows what you are leaving on the table against a healthy 3% visitor-to-lead conversion rate, the benchmark our own client funnels are built around, so the maths stays transparent and the result is entirely yours to check.
- Current conversion rate: Your leads divided by your visitors, calculated live as you type.
- Revenue at your current rate vs. a healthy rate: The gap in leads, not just percentage points, converted into what that actually costs you.
- No black box: Every number on screen comes from a fixed formula shown alongside it, never a hidden score.
- Self-reported inputs, labelled honestly: This tool works from the numbers you enter; it does not independently verify your traffic or lead counts.
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