In the past, a business owner comparing suppliers could ask three of them for a price and receive three numbers. The numbers might differ, and the cheapest was not always the right answer, but they were numbers, and a decision could be reached by setting them beside one another. Ask three SEO agencies what they charge and you will more often receive three ranges, a request for a discovery call, and no figure at all until somebody has spent an hour on the telephone with you.
This is not an accident of the industry. It is a commercial choice, and it is worth understanding before you accept it as normal.
Why does nobody publish an actual SEO price?
Because a range protects the seller and a price protects the buyer. We checked the pages currently ranking in India for this exact question in September 2026. Every one of them publishes a range, reporting figures from roughly five thousand rupees a month at the lowest end to over one and a half lakh at the highest. Not one of them publishes what that agency itself charges. One page describes itself as an honest pricing breakdown and still gives only a range.
A range of that width tells you nothing you did not already know. It spans a factor of thirty. It is compatible with almost any quote you are eventually given, which is precisely why it is comfortable to publish, and precisely why it does not help you decide anything.
What actually decides the number?
Four things, and none of them is mysterious.
- Competition in your category: ranking a regional packaging manufacturer and ranking a national insurance comparison site are different problems requiring different amounts of work, and the price should reflect that rather than a standard package.
- The condition of your existing site: a technically sound site with thin content needs writing. A fast site with no page architecture needs building. A slow site with neither needs both, and that is a larger engagement.
- How much is produced each month: content volume, technical work and outreach are the actual cost drivers. An agency charging less is almost always producing less, which is legitimate as long as it is stated rather than disguised.
- Who does the work: a retainer that funds a strategist looks different from one that funds an offshore content mill, and the deliverables can appear identical on a proposal.
Notice that none of those four is your revenue or your industry margin. If a quote moves because an agency learned what you earn rather than what you need, you are being priced on capacity to pay rather than on work required.
What are our actual prices?
These are published on our pricing page and they are the same numbers a client is quoted. They are per service, per month.
- Starter, ₹16,000 a month: the essentials of a single service, run properly. Suited to a business with a working site that needs consistent, focused execution rather than a rebuild.
- Growth, ₹50,000 a month: more depth, a faster cadence and tighter reporting. This is the tier most engagements sit at, because it funds enough monthly output to move competitive terms rather than only long-tail ones.
- Pro, ₹1,24,000 a month: a serious, hands-on engagement at full depth, for categories where the competition is genuinely resourced.
Running more than one service together reduces the rate: 15 percent off two, 22 percent off three, 30 percent off four or more. A 6 month commitment is charged for 5 months, and a 12 month commitment is charged for 10. Advertising spend is always separate and always paid by you directly to the platform, never through us.